The State of Snooze

The life and times of an AM Eatery.

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Posted by on in Snoozers

Hello Friends!

My name is Kokee Coscina and I have the privilege of being your new AGM for Snooze Town & Country! In case you are wondering, it’s pronounced “Ko-kay” like okay with a K.

Like my name, my journey to Snooze has been an slightly complicated one. To make it short, I was born on the tiny island of O’ahu in Hawai’i. Growing up in the middle of the pacific ocean, in a small surf town definitely had its perks. I grew up in the water; playing water polo, swimming, paddling canoe, diving, hiking, surfing… anything I could do to get into the ocean (I’m pretty sure I’m half mermaid, just saying) and worked in various positions in the hospitality industry. Finally it came time for college, I naturally thought, Denver!? So I got on a plane and headed “east” to the big bad mainland. I attended the University of Denver where I studied Business and Hotel, Restaurant and Tourism Management and, more importantly, got hooked on Snooze. During college, I also spent time in Hawai’i, San Francisco, Los Angeles and Rome, Italy. After graduation I was moved across the country from Colorado to Washington DC to open the W Hotel. A few years later I was back on a plane headed for Scottsdale, Arizona. Still no ocean, but lots of sand! After a couple years at the W Scottsdale my true passions, food and beverage, decided that my hotel career was over and well... here I am! As any Snoozer can probably tell you, this is where I was meant to be. I feel so honored to be apart of this amazing family and can’t wait to show Phoenix what Snooze is all about!




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Greetings!  I am Echo Rieken and I was born to be at Snooze.  Let me start from the beginning so I can explain my reasoning.  I was born in the heart of Phoenix, the middle child to a couple of hippies.  My parents relocated to the valley, coming from Oregon, the month I was born.  I was brought up with the expected uniqueness of someone with a name such as mine and have grown to adore the different perspective and teachings my parents shared with me.  My parents and siblings remain valley residents and this along with my love of the desert and its’ varying landscapes, have kept me grounded in AZ.  Don’t get me wrong, I did do some moving around the valley as I was growing up. I have been lucky enough to try a few cities on for size and they fit well. However, I moved back to Phoenix a few years ago and have since purchased a home that I co-own my guy, Ron.  Our home backs up to the Phoenix Mountain Preserve and we enjoy the easy access to hiking and mountain biking, as well as the beautiful scenery and wildlife at our door step.

I began my restaurant career at an early age.  I didn’t realize it at the time but I had found my calling.  I “grew up” working for a valley favorite, Paradise Bakery.  It was in my 15 years with them that I was nurtured into the person I am today.  I will forever remain thankful to the folks within that organization who mentored me and exemplified creating a fun, encouraging and productive work environment.  But alas, I turned myself free into the world and have had the opportunity to work with a few other valley favorites before striking gold with my new home at Snooze.  I am so drawn to all that Snooze represents.  Snooze encourages the individual, people blossom here.  Snooze becomes your family, the kind you really want to spend time with.  Snooze supports the community, and in turn it becomes part of the community.  Snooze respects the environment and this is held true at every level of decision making.


So to wrap up, I was born to be at Snooze because everyone is.  It’s a model of what can happen when thoughtfulness is put to work.  We’re here to make smiles happen and delight your taste buds.  I don’t think a day at work gets any better than that!  I am so thrilled to be involved with bringing Snooze to Phoenix!


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Survival Day with Snooze Chefs: New Ingredients for a Fun Outing

Snooze.2At the end of August, a brave group of chefs from Snooze, an A.M. Eatery, joined Cottonwood Institute for a day of survival activities and fun in the foothills.  A dozen chefs from several Snooze locations came together to experience a day of survival training that centered around a competition of two randomly selected teams.  Points were scored as they learned the basics of risk management, survival priorities, leave no trace ethics, how to build shelters and primitive fire skills.

Snooze.1It was a rousing day of Team Grasshoppers vs. Team Snails (two edible creatures if you’re ever stuck out in the field).  Weighing the common risks and hazards of an average person in the woods, along with listing the principles of Leave No Trace showed the Snails off to an early lead.  Can you list all seven principles of Leave No Trace?  And do you adhere to them when camping?

Next up was a survival scenario from a story from the Colorado Survival Guide. The teams had some good ideas about what to do in an emergency situation and both scored points.  Then came throwing sticks, a game involving literally, throwing sticks at targets set up at a distance. It was a close match that left the Snails still ahead after showing some prowess hitting the larger targets. After lunch the teams went back at it building debris shelters and finally practicing primitive fire skills.  The final score was close after the Grasshoppers bested the Snails with their flint and steel striker technique.  However, just like the tortoise and the hair, slow and steady triumphed on this day.  The win went to team Snails, who actually ate grasshoppers!

snooze.3At the end of the day, it wasn’t about who had won and lost, or built the nicest debris shelter.  The competition was fun, but the true winning was in learning new skills and bonding with co-workers.  It was a great day and an excellent break from the office, and kitchen.  The Cottonwood Institute looks forward to continuing our work with Snooze at many future occasions.  And don’t worry, if they make a grasshopper pancake, it will be for special events only!

Check out pictures from the day at:

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Posted by on in Sustainable


Denver Startup Week was a blast. The week celebrates everything entrepreneurial in Denver. There are mentoring sessions with successful entrepreneurs, loads of talks and workshops, and fun after hours events with lots of beer. Coloradans love to work hard while drinking craft beer!

I only had time to participate for two days this year, but it was worth my while. I had every intention of participating on Tuesday, but I met some interesting people and had meaning conversations with them and missed my sessions! It was well worth it. On Thursday I was able to take the busdowntown to participate. It’s one of the ways MCG practices sustainability. And, it’s a great way to beat the Denver traffic!

The first session I attended was Untapped Treasure: Public Sector Data on using publicly accessible data for the public good. As a firm that works in the public sector, it’s interesting to see how emerging companies are using that data to make it usable for the general public. Firms like thoughtbot, which presented during the session, use publicly available data to make user friendly websites and mobile apps. BillTrack50 compiles legislative bills on the Federal and State level and gives users a platform to compare legislation and track its progress through the legislature. Local governments are also trying to find ways to make their data more user friendly for the public.Open Colorado is hosting CityCamp Colorado, an unconference focused on innovation for municipal governments and community organizations. Hack 4 Colorado brings those outside the governmental arena together for two days to drive meaningful, technology-based solutions for state and local government. And, the Colorado Secretary of State’s Office presented theColorado Innovation Challenge which will inspire the development community to create tools using publicly available data housed in the Business Intelligence Center. Challenge participants will be eligible to receive $100,000 in financial incentives and other services, like office space and mentorships. There’s a lot of great stuff going on that bridges the tech community and the governmental community. Also, out of a panel of five, it was nice to see that four of the panelists were women!

In the afternoon, I attended Incorporating Sustainable Practices into Your Business from the Ground Up. It’s a long name for a session but it was packed with great information. Certifiably Green Denver talked about how they help businesses meet their sustainability goals through energy efficiency, water conservation, resource management, alternative transportation, and business management. Larkburger and Snooze gave wonderful examples of how they encourage sustainability in their restaurants. Larkburger talked about how they compost at every store and have used compostable cups and utensils in their stores since the beginning. Snooze talked about similar sustainable practices, but I was impressed that they seek input from their cooks, dishwashers, waiters, and busboys to learn how implementing sustainable practices impact the jobs of these folks. Snooze also provides bus pass incentives to employees as many employees use public transportation to get to and from work! Happy workers result in happy customers!

In all, the week was a blast. Check out the MCG twitter page to see some pictures and thank you for the sponsors of this great event!





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Hey everyone!  JD here.  Writing a Blog from one of the coolest places on earth…. Del Mar California.

Wow what a location for our new baby snooze to take its first steps. It has it all; the ocean, the beach,

dudes on surfboards, chicks in bikinis. Is this really my job…. For now a little beach combing

is definitely in order.  I’m really getting to dig my surroundings out here.  It’s not hard. The weather is

75-85 every day.  Couple clouds here and there and a nice ocean breeze comes off the beach and right into

my apartment.  The summer gloom is starting to fade and the sun in taking over! Yes!  Just in time for a Snoozy grand

opening and boy do we have some partying to do!  We love to open our stores with local organizations as the benefactor.

Our opening partners at Del Mar are three awesome orgs that totally kick butt for good things.  We have

The San Dieguito River Valley Conservancy.  This is a vital area for the coast.  Many people have volunteered and

made a difference is making this land safe again for  birds fish and hey lets face it….Humans.  This is a huge tract

of land that goes inland for 10’s of miles.  We are super stoked to have them as opening partners.

Secondly, we have The Del Mar School Education Foundation.  This is a totally 100% voluntary group of moms

and dads that raise funds for needed school activities like music, art and many other programs that went the way of the

budget knife in 2008.  These people work really hard to make a better community and we couldn't be happier to be

partnered with them.   Helen Woodward Animal Center is our third.  This foundation is huge.  It covers 13 acres in Rancho Santa Fe.

This facility houses so many animals I couldn't even list them all! They  help every type of animal and

are very proud that they have never killed an animal!  These are our type of people and we can’t wait for these parties!

Leaving one Snooze to start another can evoke some serious emotion.  If you know me its not that hard to get

the emotions flowing.  When I saw the sign “Leaving Colorado”  on the side of the express  way I had a lump in my

throat.  I have lived in Denver for 17 years. When I came to Denver I fell in love with the city.  Laid back,

fun and they produce more intoxicants than any other state.  Colorado will always hold a place in my heart. The move out

here was pretty smooth.  Fortunately I love the desert so it wasn't so bad with air conditioning.  On the motorcycle the

Mojave was brutal.  124 degrees for 5 straight hours.  OMG and I don’t mean the French toast.  But all is well

and I made it.  Hillcrest has welcomed me with open arms and the community of Del  Mar is Tickled Pink to have us

coming in September.  So hey if your headed to San Diego…. Look me up.  You can even borrow my board if you need

one.   I can’t wait to serve breakfast in Del Mar.

Love JD

“The Farmer in the Del”


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Success Stories 

Interview with Megan Jorgensen, "Green Bean," Snooze Eatery

July 07, 2013 12:54 PM | Anonymous member (Administrator)

Interview with Megan Jorgensen, "Green Bean," Snooze Eatery
Megan Jorgensen Snooze Eatery
Megan Jorgensen, Green Bean,
Snooze Eatery


CORE: Why does Snooze believe it is important to include sustainability and community in the company's operations? 

Megan: It is just the right thing to do, it feels natural and normal. Including sustainability and community programs has never been a question for Snooze. We believe that the key to a successful business is not solely focusing on profit, but ensuring we are treating our people, communities and planet well with every decision we make.

CORE: Tell us a little about Snooze's sustainability and community programs. 

: Sustainability and community are connected in all that we do and live in every decision from food sourcing and product purchasing, to waste diversion, resource conservation and Snoozer activities and events. For example, Snooze currently diverts 90% of our waste from landfills, gives 1% of sales back to our communities, and holds Snooze wide and location specific volunteer and learning outings. 


Snooze Crew learning about soils while volunteering at Waste Farmers. 

CORE: How does Snooze communicate its sustainability and community programs to its employees? In what ways are Snooze employees involved in the company's programs? 

Megan: Snooze drills into its team members our sustainability ideals and initiatives. Each new hire goes through a "Sustainability 101" training. Snooze communicates its sustainability program through a "12 Months of Green" calendar and weekly emails. In addition, there is a Green Captain and a Green Team at each of our six locations, which helps to build excitement and gain participation in our programs. 

We work to make our programs fun and educational. Hearing about how fun a volunteer event was entices other Snoozers to participate in future events. We also encourage our team members to share their ideas with us. They teach us about new sustainability thoughts, products, and resources and also inform us about community outreach opportunities that are important to them. 
Finally, we open our space and resources to support our employees' personal community and sustainability goals. One Snoozer organized a fundraiser to benefit Haiti following the country's earthquake in 2010. Our employees are able to bring waste items from their homes to compost through our composting program. We figure if there is an additional cost in waste disposal that it would be a check we are happy to write.


Adam Schlegel, Snooze Owner, volunteering at Waste Farmers
CORE: How are Snooze's sustainability and community programs decisions made?


Megan: Snooze has a sustainability calendar to help us focus on different aspects of sustainability each month. We follow this calendar to help reach goals that are set in our Sustainability EMS. For example, during Food Month (and always) we can refocus our food sourcing ideals and ensure our internal grading system is where we would like it to be. During Chemicals Month this year we researched and found that we could be using even more environmentally friendly products in our kitchens and dining rooms. 


Our community donations are decided in three different ways. All community donations must be related to Sustainability, Education, or "Wildcard." Wildcard allows each Snooze location to identify what issues matter most to their particular community, specifically within one mile from their doorstep. 


CORE: How does Snooze communicate to the company's stakeholders (customers, suppliers, and neighbors) about its sustainability and community programs?


Megan: Snooze does not like to be too pushy or brag about our sustainability and community programs. We like to be participants in our communities and find that our active presence is a great tool to teach others about these passions. We are open and happy to guide other organizations in our communities. We also have information about our programs on our menus, signs in our restaurant and on our website.


Snooze Crew San Diego Cleaning Trash off a Beach During a Green Volunteer Event 

CORE: How does Snooze measure success?


Megan: We are all about the numbers! We currently track percent of responsible product purchases, waste diversion, and energy, water, and gas use at each location. We are constantly seeking increases in responsible purchases and are always working toward reductions in resource use. On a more qualitative note, we measure success by more employee participation in public events and education about sustainability and community matters.


COREWhat advice would you give to a similar size hospitality enterprise about starting, maintaining, and the benefits of sustainability and community programs? 


Megan: It is okay that starting a program seems daunting. Take baby steps. Break the programs into different sections - like the 12 Months of Green. Go for the low-hanging fruit, such as installing motion sensors and low flow faucets to start saving environmental resources and money. Consistency with messaging and organization with our programs helps to create a feeling of balance with our team members and communities, it helps them to feel as though these programs are here to stay.


Realize that the entire program will not be built overnight. It took time to build Snooze's sustainability and community programs, and they are still growing and being established.  These programs are not perfect, we understand that our sustainability and community programs are always evolving.


For more information, take a peek at Snooze's 12 Months of Green Calendar 


Thank you Megan and Snooze!    


Snooze Crew Fort Collins 100% Participation - First Annual Bike to Snooze Day, May 17, 2013 



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Posted by on in Snoozers

“Life is like riding a bicycle. To keep your balance you must keep moving.” - Einstein

May in Snoozeland was Transportation Month. Did you know that 20lbs of CO2 are emitted into the atmosphere for every single gallon of gasoline burned? In honor of educating Snoozers of the impact transportation has on our environment, we decided to host our first annual Bike to Snooze Day on May 17, 2013.

What happens on Bike to Snooze Day you may ask? We encourage Snooze team members to change their mode of transportation from a Single Occupancy Vehicle (SOV) to something a little more carbon efficient, for just one day. The thought is that once everyone sees how easy it is to alter their typical routine, hopefully they will be more inclined in the future to get out of their car and into something more Earth friendly! Don’t worry - we wouldn't force everyone to just BIKE this day. Snoozers were encouraged to bike, walk, dance, take the bus, boogie board or even carpool; anything other than driving a SOV!

So, what happened? In just one day we inspired 35% of our team members (who normally drive their solo vehicles to work) to change their mode of transportation from a SOV to some other form of transportation. Some people just biked on in. Some people took the bus for very long distances. We had others bike to the bus station, take the bus and then walk into work. Our Snoozers came out of the woodwork to make sure our first Bike to Snooze Day was a success, and boy did they have fun!

Want the cold hard numbers? In one day we took 508 total SOV miles off of the road, seeing a 62% increase in non SOV miles in just one day! 500 miles is the distance between San Diego, CA and San Francisco! In just one day we prevented the release of almost 1,900 lbs of pollutants into our atmosphere.

We are already dreaming of our next Bike to Snooze Day, and are hoping these numbers will get better and better. After all, we are powered by pancakes.



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Posted by on in Community


Guatemala City, Guatemala

My time slowly passed in my native city of Denver, Colorado, naturally I had itchy feet and Wanderlust took hold. Having lived from home to home, mattress to mattress and cheap beer to cheaper beer for the past three months in hopes of the Snooze shuttle launch, I began to see the larger picture. Namely, Life didn't happen in my time frame.

So l did what any kid In the situation would;packed up my belongings and headed off to Central America. Homes, mattresses and beer would be substantially cheaper there anyway. Yet as l played in the dear blue seas of the Bay Islands in Honduras, escorting my fellow man through the corals and currents that lie in the blissful Caribe world, l hoped to pull something larger out of my experience.

While my holistic pursuit aspired for global alteration, quite often l would be content with a solid chat here, a good tip there, or a grand food find. Not to downplay the plethora of burgers and fries my diet consisted of within Roatan, but I knew my largest culinary discovery would come from the legal plant of this region: The great java bean.

So l hung up my fins and left my tarantula infested flat. l jumped on the bus and stared at poorly translated Steven Seagal films whilst devouring plantain chips and downing cola in a Ziploc bag. Thirty five solid hours later, | arrived in Guatemala City. Here I was to meet with the owners of a 100 year old, family-owned coffee finca [farm in Spanish), apparently interested in educating neophyte on the art of the bean.  Attired in the sole pair of pants I brought, cheesy Dive Roatan sweatshirts, and flip flops, I staggered into my coffee contacts family home; a representative of the next great culinary evolution in Colorado.

l thought they were going to give me the chance to change instead I spent the next few hours delving into the life of Guatemala. Then moving onto the coffee bean itself, in which my progressively numbing questions brought outright shock to their faces. It was as if I'd emerged from the wilderness and wanted to know what these annoying fork and spoon things were all about.

Yet they were amazing to me. lf l had to walk away and choose one family to represent the culture and virtues of Guatemala, l'd state we should all raise our youth there. I returned to my hostel at midnight, and guzzled down a few Gallos and wrote a dissertation to my family on coffee and all its glory!

'Did you know there are 13 different types of Arabic, and then one Robust, but Robust is not good because it's grown like  and here is there and yada yada.'

Still, assuredly it’s the greatest research paper I've ever conducted. Rising the next day, I hustle back to my hosts’ house to begin a caffeinated indulgence lo keep the education alive. I think l became addicted, weaned off, addicted and once more all in a spell of my 15 cup day.

Jumping In the truck with Eduardo, we drive for an hour outside of Guatemala city to the Moyuta Volcano, home of the wonderful juice I’m gulping down and Eduardo's home town.

Here, l deem Eduardo mayor, as the town virtually throws a parade as our pick-up bounces about this San Francisco graded streets, though asphalt gives way to dirt. l'm welcomed to his home, where my staggering Spanish allows me to compliment the coffee. gallo pinto, and wonderful home. It stages as the town's funeral well; Convenient really.

Eduardo and l jump back in the truck to head to the plantation where for the next few hours l see firsthand where this magical bean is created. lt's stages, the varieties, the slope and soil of the land, the natural mill and dry bed, the natural means in which it’s generated, the attention to environment and the care for it's continued prosperity.

And it's gorgeous. l'm in the middle of a Guatemalan rainforest surrounded by coffee with the Pacific Ocean way off in the distance. We machete our way through the land, pick native unidentifiable fruit, we fire weapons because, well, I'm not sure why, but there needs to be a first time for anything. This is one of the moments that simply bring a smile fur great fortune and experience.

Yes, l met with other growers. l tasted countless cups of coffee. I've read books from the origins to how Starbucks took over the world. What I was able to discover was great coffee and furthermore, experience, friendship, and culture. As with any great product, there should be a great story. There should be a great message or memory sparked. Here's hoping each sip of Snooze Blend, imported directly from the small farm in Guatemala, will inspire a moment of adventure, determination, or simple tranquility.


Adam Schlegel


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Thanks to all who supported this cause by dining with us at Snooze Ft Collins last Tuesday! We were able to donate $658 to Aragon’s Army and help continue research on Brain Tumor Research.


Snooze is lucky in oh so many ways but one way that we are most thankful for are our Snoozers! We consider our employees family and we take that to a whole other level with the Aragon family. We get to have Miranda and Michael Aragon at Snooze in Boulder and Anthony Aragon at Snooze in Ft Collins. The Aragon family will prove to you what family truly means and this Tuesday March 26th, 2013 we get the opportunity to support Angelo Aragon as well!

Here is Angelo's Story:




I have decided to fight back against brain tumors by participating in the Brain Tumor Walk.

You may already know my story, but as I ask you to join my team (or by making a donation on my behalf if you can't make the walk), I’d like to tell you a little bit more about why this fight is so personal to me.

October 1, 2005 was a date that changed my life forever. On that date I registered for a 5k race in Canon City, Colorado. Back then I was lean and mean and confident that I would win the overall title. And I did win the title! But as soon as I crossed the finish line, I suffered a seizure. I was scared, and in my mind I cried out to God to "not let my life end this way". It turned out to be a malignant tumor. It's been seven years now, but the first two years were hell! I went through two surgeries, seven weeks of radiation, and two full years of chemotherapy. In addition, I had to undergo speech therapy during that time.

As you can see, I have a very personal stake in this battle and it would mean so much to me to have you by side at the Brain Tumor Walk. Please join my team, "Aragon's Army" and unite to fight brain tumors.

Thank you!



We are inspired by Angelo and his children and are honored to donate 15% of our total sales from the Ft Collins Snooze this coming Tuesday to his team. So get those belly's ready for pancakes, Benedicts or even Bloody's and help us sponsor The National Brain Tumor Society and the Aragon family!

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Posted by on in Community


National Pancake Day

National Pancake Day is Tuesday February 12th, 2013! Can you think of a better holiday? No present buying, no dressing up… just eating pancakes!!   You don’t even have to cook this for this holiday, we will do that for you. Wait!!? This is a holiday!?!? Is that what you are thinking right now?? Yep! It is to us and you should be joining us. Pancake day falls on “Shrove Tuesday” every year or better known as Fat Tuesday. It was dubbed Pancake day due to people cleaning out their cupboards the day before Lent to use up rich foods such as eggs, milk and sugar before the 40 days of Lent.

Shrove Tuesday was a big day, historically in places like the UK. It was once known as “Half-Holiday”. It started at 11:00 am with the ringing of a church bell.[10] On Pancake Day, pancake races are held in villages and towns across the United Kingdom. The tradition is said to have originated when a housewife from Olney was so busy making pancakes that she forgot the time until she heard the church bells ringing for the service. She raced out of the house to church while still carrying her frying pan and pancake.[11] The pancake race remains a relatively common festive tradition in the UK, and England in particular, even today. Participants with frying pans race through the streets tossing pancakes into the air, catching them in the pan whilst running. (Wikipedia).

At Snooze AM Eatery we celebrate this fabulous holiday by creating a menu chalk full of creative and fun pancakes. These cakes are $3.50 each and include some old fav’s like the Red Velvet Pancake as well as some new additions like the traditional Fat Tuesday King Cake!! Order as many as you want as 100% of our proceeds from pancakes on this fine holiday will go to help a local garden! If you are in Denver your donation will be going to Denver Urban Gardens. If you are up in the Ft. (FoCo) your pancake contribution is going to help Olander Elementary School raise funds for their school garden; similar to Southglenn who will be donating to Sandburg Elementary and Hillcrest to Monarch School. If you chose to join us in Boulder we are proud partners of the Growe Foundation and will be donating to them on Feb 12th.

So let your boss know that it’s a holiday, play hookie, call in sick, take a long lunch and join us for National Pancake Day on Feb 12th!

Think Globally, Eat Pancakes Locally!!


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Posted by on in Booze


Hello one and all,

As we rapidly approach a new year at Snooze I am feeling reflective, thankful and excited for our family of Snooze folks all around the world.

One young woman from our first batch of snooze hires stopped in last week and it took me back to those early days when we were like wee little toddlers learning to walk the Snooze walk, speak the Snooze language and to play nicely with others.

I remember when Jon first asked the handful of early servers to describe their "happy place".

Now, when I hear coworkers, or former coworkers talk about how much they love Snooze and what a great place it is (was) for them to play, I think Snooze is the "happy place" for so many people. It is definitely the happy place for so many guests as well. I love that we continue to attract so many incredible people to be a part of this experiment in changing the way we all experience breakfast and "work". When one amazing person walks out the door another equally amazing person walks in.

The spirits of Christmas present

We have recently added some new drinks to our bar menu that are sure to warm the cockles of even the Grinchiest of Scrooges. We have also updated our liquor selection to include more local flavors. We will continue to expand upon this in the new year. We have invited Breckenridge bourbon and Montanña rum to hang out with our Leopold brothers family. We have also given citizenship to  Espolon tequila for our morning margaritas and bloody Maria. Try either with our jalapeño infused Espolon.

Let me begin by Prancing out the Rosy Cheeks mimosa

Combining cranberry juice, sparkling wine and Thatcher's organic apple spiced ginger liqueur to wake you up from your long winters nap.

Dashing on with the Newton's Law mimosa

Blending classic flavors of Big B's organic Apple juice, sparkling wine and Leopold's tart Michigan cherry liqueur

It's like that dessert you can't stop eating at the holiday party

Our newest vodka infusion to marry with our ridiculously flavorful house bloody mix is known as the El Mejor we combine Ancho chiles with jicama, tomatillos and lime peal to create a smoky, very slightly tart and complexly spicy flavor heretofore unknown in these here  parts. guaranteed to get you through the Mayan apocalypse. If you don't survive we will double your money back.

Let's be honest….you want one right now….verdad?

Wake up in Footy Pajamas and your day has no choice except perfection

We combine our Mexican grandmother inspired  Snooze hot chocolate with house made peppermint liqueur

this will keep you warm inside until mud season

I hope you all enjoy this season of renewal, hibernation, celebration as much as I do.

Thanks for reading



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Posted by on in Snoozers

Planting Another Seed for Sustainability

Introducing the Snooze Green Calendar

Words from Adam Schlegel

Way back when, in the infancy of Snooze, we dreamed big and took one step forward, on just about everything that is Snooze.  Sustainability was one of those steps, electing to add a rarely seen recycling option to our trash haulers pickups.  Revolutionary, huh?  7 years ago it was, and from there we embarked on the great sustainable journey.

Why oh why?  By believing in the very definition of sustainability: acting today to ensure tomorrow is just as good, if not better! From supporting real farmers caring for the land to using renewable energy; supporting our local communities, developing people, always innovating on food and feel, having fun (I'm still waiting to hear this political stump speech).

But sustainability, It's also daunting; is organic good, is all natural meaningless, what the hell is clean coal (BS is what it is, doesn't exist).  So, we at Snooze are all taking a journey, month by month baby steps to learn, grow, maybe stumble, but always progress.  Let's call it Twelve Months of Green, with each month a focus on just one tiny aspect of sustainability.  What does it mean, how does it affect you personally, how can your role create change, how can we all serve as a leaders, how can it all simply progress?  We'll look back in a year and be better than we are today.

Lastly, let's keep the word Green alive, it fits us beautifully.  Green obviously implies environment, and being stewards for her.  It also implies eagerness, perhaps a bit of naivety, but an unwavering determination for better.  I pride myself on being green in most any venture I do, and it’s a characteristic of most all of us at

Snooze.  I'm excited to continue this journey with you all. We encourage anyone, any person or business to borrow this model. We would be honored! We are here to answer your questions and support your changes,  Just ask!

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Posted by on in Snoozers


It feels surreal at times getting to play Snooze the way I do.  After nearly 5 1/2 years of planning Snooze, and another 7 years of helping to orchestrate this pipe dream, it turns out that we may just be getting started.

This year began with some thoughtful conversations with Brother Adam, and two dynamic mentors. How can we make Snooze better?  How can we serve better breakfast?  How can we grow a healthy company, create a better lifestyle for our team, and have a great time doing it?  After hours upon days, and retreat after retreat, we have helped find an answer to this equation.

His name is David Birzon.  He moved to Aspen in college for the mountain, the snow, and the lifestyle.  He took a prep job at Paradise Bakery for the season and while loving the downhill skiing, he also found a new love, the restaurant business.  After going back to school for his undergrad, and later his MBA, he was presented with the Cadillac of problems.  What's a smart guy to do with the fancy college degrees?  As it turns out, it was prepping food that he missed.  Why not find a hobby you could get paid for?

Turns out Paradise was started by two brothers.  Turns out that they liked David so much; they made him a floor manager, then a regional manager, then a partner.  He helped Paradise grow a culture.  He assisted the two brothers as they built a family, a sustainable model of business, and helped create a lot of memorable experiences for both guests and employees.  When Panera bread came in to send the two original brothers into retirement (they were over 60 at this point), David agreed to take the reigns and assist the transition for his team.  After a few years of learning and working for “the man”, he decided to move on.  Life in a smaller company was more his fit and he longed to be back in Colorado and to spend time with his family in the mountains. it turned out, two brothers in Denver were looking for someone to help them grow in the most sustainable manner possible.  Who can get our culture, believe in our virtues, and embrace the team as family and who ultimately believes in the guest.  The guest is the reason we're all here, the reason we make a difference in the world.  We give people a better day through pancakes, and community efforts, and through having a lot of fun doing so.

We met David this past July through our stellar advisor and friend, Alice.  She called David and explained that a once-in-a-life-time opportunity existed with a brand that is unmatched by anything she's seen.  David drove to Denver the next day and at 7am on Saturday, had his first breakfast at the Ballpark Snooze.  He then went to eat breakfast at 7th and CO, then to Southglenn, and finished his day with another brunch at 2pm in Boulder.  Driving back to Aspen, stuffed and giddy, he called Alice and said, "YEP, this is the ONE"!

Well, it's not quite that easy getting yourself into the Snooze world.  A breakfast with me, then Adam and then beers one day in July, Adam I were a bit surprised.  Mostly because he was just so easy to hang out with; a good problem to have!  The following week, Adam and I booked a house in Aspen and brought our families up to meet David and his family.  Not just the wives, not just the kiddos, but also Mama Snooze, & sister Snooze.  They've been here since the beginning and we embrace the family virtues, so we decided to introduce our families.  We hung with his wife, we ate dinner at his house, we met the brothers of Paradise, and he took us in as his own family.  From there David did a one on one with all the Pillars our awesome leadership team, individually! Each and every member of our team gave a Raving thumbs up!

It's with great pleasure that we now introduce to you, David Birzon, the next CEO of Snooze.  Because that title really doesn't fit our style, his title is OLD MAJOR, a prominent character in Animal Farm.  The wise statesmen, a leader who embraces change, community, the land and people over establishment or “the man”.  He has done what no Snoozer has done before and will now help guide the Mothership towards great opportunities in new communities while embracing what has been created in our current communities.

Great news for me.....I get to jump back on the floor.  I get to interact with the guests and serve breakfast all day and brunch all the time.  Adam is getting to work more closely with his passions sustainability and creating better opportunities for tomorrow.  We are both around to Snoozify David and we’re super psyched.  Less travel for this kid, less time with legal beagles and financial funny duds and all those things that make a company function.  I love what I love and I know what I know.

We've got unbelievable opportunity for our team.  We have unreal opportunity for our guests and getting into new communities.  It feels right!

We welcome Old Major with open arms in the traditional Snooze way.  This guy is a stud and we're excited to see how we can continue to be a huge part of our communities, create fantastic breakfast experiences, and love life along the way.

-Jon, The Host



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Posted by on in Community


I spend a good deal of my life talking to people.   Whether I’m talking to our amazing guests or different members of the Snooze family, I’m very conscious that a huge part of my life is spent on words.  In the service industry, the importance of open and honest communication is paramount.  I had the honor and privilege to sit in Magness Arena at DU for the presidential debate a few short weeks ago and it reminded me just how much listening helps shape our interactions.

I was astounded by the sheer magnitude of the event.  The booths, the bands, the protesters, the families, the pageantry.  Before the debate began we were told that there should be “complete silence at all costs”.   As the next hour and a half unfolded before me I realized the importance of “complete silence”.  Sometimes many of us spend so much time talking that we forget what it means to listen to our friends, our families and our guests.  We should work on taking time to listen without distraction or noise surrounding us.  Whether you are a Republican or a Democrat, if you were sitting in the arena that evening you definitely were listening in a way that you probably have never had the chance to do at home.   Without commentary from the media or friends, we were afforded the opportunity to listen to the issues unfiltered.

As I left that evening and headed home, I thought about how this evening could help me have better interactions in my personal and professional lives .   Like the candidates, we in the service industry, need to pay attention to body language and tone.  Hearing and listening are two very different things.  Receiving a barrage of sounds is not the same as truly taking the time to hear someone’s words.   In order to be better communicators, we may need to stop what we’re doing and truly listen.  If there is anything that I will carry with me from that amazing evening it is that every once in awhile we all can benefit from “complete silence at all costs”.


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Posted by on in Booze

When you hear the words “tap the keg”  you think  a keg beer, guys with beards, frat parties, keg stands, solo cups, and the list goes on and on.... I am sure. When Snooze AM Eatery taps a keg we are talking about Champagne!! Yes, I said it CHAMPAGNE! Not just any champagne either, champagne created for Snooze by the local wine genius, Ben Parsons from the Infinite Monkey Theorem. This local wine maker who has recently moved locations in Denver and begun expanding has a whole vat dedicated to “Snooze Booze”. This champagne is made from Albarino grapes and is delicious not only in cocktails like our always popular Mmm Mmm Mimosa or our Hi-C but just to sip on its own as well.

Why Champagne in a keg you ask? Well first of all because it’s never been done before (that we know of) and that’s just cool in itself! Second, Snooze pays attention to details and if we can have our very own “Snooze Booze” why wouldn’t we? Third, we care deeply about the environment and the footprint that Snooze leaves behind. For this very important reason we are excited about the kegs of champagne. Snooze guests guzzle about 10-12 cases of champagne per week per store!! That is roughly 144 gallons a week with our six locations combined. That’s a lot of bottles and while we recycle these bottles and compost their corks we are always looking to do better. The keg of champagne holds about 25 bottles per keg. The amount of reduction we are seeing with champagne on tap makes the whole idea worth it.

Snooze Booze has been on tap and enjoyed at our Boulder location since Memorial Day of this year! The Boulderites are loving some Snooze Booze! As we have to redesign in some locations to make it happen the expansion is a slow process but is being worked on as I type. The next lucky Snooze guests to get Snooze booze will be Ft Collins and Southglenn!! This should be ready for your sipping pleasure by mid-November.

So get ready Snooze fans to get fancy with your kegs- no solo cups, no frat parties, just breakfast and champagne…in a KEG!



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Posted by on in Foodie

Jon Schlegel and Adam Schlegel opened Snooze with the hope of making this world a better place by providing the best breakfast experience possible.  Arnold Coombs took over his family farm, Coombs Family Farms, as a seventh generation Vermont maple syrup farmer on a mission to do good in this world with his syrup.   

It seems almost predestined, then, that our search for the highest quality maple syrup would lead us to finding out about Coombs Family Farms.  What initially got our attention was their storied history, commitment to sustainable and organic farming practices and even the use of sustainable, reduced waste packaging options.  It was the taste, though, that sweet and balanced butterscotch taste that sealed the deal. 

In a twist of sweet irony the very day we first tasted their syrup we were contacted by a representative of Arnold Coombs (at this point they were unaware that we were even interested in their syrup, much less intent on partnering with them) offering a donation of their syrup.  This was in the middle of June during the height of Colorado’s worst fire season in history and they wanted to help out in the Vermont way by donating maple syrup as they had with some fundraisers and pancake breakfasts for first responders in New Orleans in the wake of Hurricane Katrina.  I’m still not sure exactly how they found us but as it turns out we were in the midst of planning a fundraiser for the Rist Canyon Volunteer Fire Department, near Fort Collins.  The fire house was lost along with the homes of some of the fire fighters while they fought to save the town’s school house from the fast moving fire.  We gladly accepted their donation as a part of an auction that raised over $10,000 for the cause and solidified our partnership with Coombs Family Farms. 

Pancakes, meet your Syrup.


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Posted by on in Snoozers

Snooze First Annual San Diego Luau

On August 14th, 2012 Snooze Hillcrest employees, friends and family gathered together on the sand and surf of Mission Beach. There was no lack of coconut bikinis, flowery Hawaiian lei’s, grass skirts and roasted whole pig to make it authentic! As Snooze has moved over the mountains and to the beach we have also expanded our ideas of employee parties. From the “Ho Down” in Colorado to the Luau of San Diego we adapt our culture, our food and even our partying!

Some Snooze “Mothershippers” got the opportunity to fly to San Diego to enjoy the day with our beach family and celebrate this family called Snooze. It is always inspiring to see the faces of old who moved to San Diego to help us create and expand to our new community. The staple Snooze faces of Shawna, Matt, Dean, Hatzey, Rivers, Andrew, Devereaux and Nick were shining out in San Diego as they did in the days of Snooze beginnings.  The new, fresh faces of Snooze Hillcrest family members who have so quickly become our sisters and brothers were hula dancing right along with them, enjoying and celebrating that every day we get to be a part of this thing. We get to serve not just breakfast but the BEST breakfast experience possible. Is this a job? Is this for real??

Our Sous Chef Matt Lieurance a vegan himself even buried “Charlie” in his backyard and created a true Hawaiian Luau feast!!

Great times, great crowd, great people and all for the celebration of a family; a family that gets to work and play together!



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Posted by on in Booze


Dear friends and neighbors of the near and far Snooze Universe,

Each day when I arrive to the playground we call Snooze I know not what to expect, except that: I will meet someone new, see an old friend, laugh, make someone laugh, laugh at myself, hear the word amazing several times (regarding our food) and bond more deeply with my hard working friends.

Summer at Snooze Ballpark is so much fun because we get visited by people from all over the place. So many folks  are here to attend weddings, or on their honeymoon  as well as taking family vacations, business trips with tag-along spouses. Our regular guests mingle with these visitors and offer greetings as well as tips on places to see in the area. The bar is the great melting pot of people for me. So many people come for shows at Red Rocks and can't wait to talk about their experience. Once they do they make friends with other who were at the show or who just love the band that played. I can have a sixty year old woman and a club kid sitting next to each other and, by the time they are done eating, they are exchanging email addresses.

I feel our summer drink menu is the best we have done to date. Amanda Young (our GM from Boulder) inspired us to take things to the next shelf with the addition of our in-house infused Lemon cello (and yes we spelled it like that on purpose) and our horse radish and cilantro infused vodka for the Godfather Bloody Mary. If you do not get the Godfather reference then perhaps you should drink one for your next hair of the dog moment, after you have been sleeping with the fishes. Amanda also runs the first of our restaurants (Boulder) to use our Snooze Booze sparkling wine in a keg. It's all the snap and bubble without the pop of the cork. We are working on the sound effect for the tap btw. For me, our Jon Daley is the most refreshing cocktail going with the mellon baller tasting like summer personified. I also love the gazpacho bloody as it is the most refreshing bloody ever. Any drink on our summer menu is a solid winner so branch out from the usual to try something fun and new

We are now starting our planning of the fall/winter drink menu which is sure to have some fun twists on the AM cocktails we have come to love so much.

happy summer one and all,




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On July 17th, 2012 Snooze was honored to be the Denver Zoo’s first recipient ever of the Polar Bears International “Paw of Approval Award”. Polar Bears International is an organization dedicated to preserving polar bears and their precious arctic habitats through general sustainable actions with a major focus on carbon emissions reduction. The Paw of Approval Award is given to local companies dedicated to supporting a responsible community structure and sustainable business practices with strong strides toward reducing carbon use. There are so many wonderful green businesses in Denver, we are so proud to receive this award.

In working with the Zoo to calculate some carbon numbers for all 6 Snoozes combined, they shared with us some great carbon statistics. Check them out, through sustainable business practices Snooze has achieved:

• An annual reduction of 961 Metric Tons of CO2 equivalents from diversion of 90% of our waste into composting and recycling.

• An annual reduction of 44 Metric Tons of CO2 equivalents from use of LED, CFL, and other energy efficient lighting in our 6 stores.

• 300,000 gallons of water saved through dual flush toilets, efficient faucets & spray nozzles.

• 700 Vehicle Miles Traveled eliminated monthly from encouraging and incentivizing alternative transportation.

Thank you PBI and the Denver Zoo for recognizing the effort we’ve put forth to educate our employees of proper sustainable actions. It is awards like this that help them to really see that their day-to-day activities, education and conservation practices are actually making a difference.






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Posted by on in Snoozers

Good morning Snoozers One and All!

Guess what, we're blogging!  Sounds so 2001 you say?  Well, yes, there's a slight feel in that for us.  Yet we're students of service, food, community, sustainable, and beyond, and lately subscribing to blogs enables a world of insight!  Along with just good old fashion fun.  And we thought, hey, we like fun, and occasionally even have a few good things to say.  Low and behold, The Life and Times of Snooze was born.

Sign up and see the latest and greatest articles.  Whether it'sprose on Snooze's take on the world, quests for changing the planet one pancake at a time, menu ideas/recipes, and so much more, you've found your home.

Your feedback, ideas and sonnets are always welcome.  You, oh grand fan of Snooze, make Snooze what it is.  Thank you for being a part of this adventure.

Cheers - Snooze

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Posted by on in Sustainable


I work in a service industry. Indeed, whilst the fruits of our labors manifest themselves into that most tangible and joyous of day’s events, the meal, ultimately we serve. As such, it’s with every action of our people that define, and redefine, just who we are as a company. I can jump up and down from the pedestal of my office preaching competencies, ideals, etc. However, the barista’s engagement with our guests, their understanding of coffee, visits with the dairy farmer, and teaching Sustainability 101 to the newbie; this defines our service and culture.

Engaging our people lie at the core of our service and experience. Make no mistake, the road to actual engagement often feels like a mousetrap. We could shoot for the easy route: a manual, customary sign-off, and inevitably understand the moniker in assume. Or worse, decree rules and procedures, enabling folks to do enough not to get busted, but no incentive to excel.

We elect for the more utilitarian approach. Here are some initial (as we’re always learning) lessons that may set you on the right path.

1. Understand your why

If there is one thing that’s for certain, a half assed attempt at do-gooding will be ripe with failure. Dreadlocks and incense aren’t a requirement, but a fundamental belief in why green equals good is essential. Host an all manager/staff meeting and ask this from the outset, starting with you. This roundtable provides the gamut of ideas: financial, kids, the future, and beyond. Grasping both ideas and passions are essential to any initiative.

2. Find some allies. Immediately.

Infiltrate the ranks while you are at it. Participants vary from the always silent line cook to the eager beaver server bucking for a promotion. Finding all the nooks and crannies of sustainability takes everyone’s input, and ultimately their direction. Empower, enlist, and enlighten these folks. Our leaders teach and attend classes, create store field trips, always generate new ideas, and ensure the greening each and every day.

3. Have fun for the love of everything

Trying to get a volunteer effort going? Asking folks to go above and beyond their normal work and pay? The right thing to do isn’t always going to work (and the alterative of regulation sometimes earns a result, but no passion to build from). If I’m looking new ideas, fresh enthusiasm and a united force, time to switch it up and underline the fun. We host bike tours to fellow businesses, usually a sustainable brewery somewhere in the mix; choosing the right bin for waste has morphed into a pseudo game of “21”, folks shooting for the right bucket. Copa de Verde, a trophy fabricated from broken plateware, provides ultimate bragging rights to the Green Snooze of the Month (based on reducing energy, water & encouraging alternative modes of transportation). Let’s enjoy this revolution!

4. Teach it personally

Every new Snoozer, busser to General Manager, goes through our history, philosophy on service, and yes, Sustainability 101. A simple 30 minutes provide a whirlwind of initiatives, from energy use, to what happens to the compost bucket when it’s hauled away, and on to where that piggy come from. Lessons are taught not only about our Snooze home, but how these changes can affect their personal homes as well (change to an LED at your home, reap the rewards!). Ultimately, our teaching utilizes the power of experience: field trips to farms, recycling plants, and lecturers are part of the norm. Tour a group first to a landfill, then a compost facility, and the message resonates.

An engaged employee provides the ultimate in freedom. The idea or push no longer lies at the individual, the manager, the entrepreneur. It’s for the entire organization to own and develop. We create a beautiful meal, and a collaborative experience defines the service.


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